CUPRA
ESTABLISHING THE FOUNDATION OF THE BRAND STRATEGY AND IDENTITY DESIGNED TO CREATE UNIQUENESS BY DISRPUTING THE CLASSICAL CODES OF THE AUTOMOBILE WORLD.
CREATIVE STRATEGY AND BRAND DESIGN
MORE THAN A CAR BRAND! THE AIM IS BUILDING A LIFESTYLE, HIGHLIGHTING VALUES OF BELONGING AND INNOVATION BY CREATING AN IMPACTFUL EMBLEM LOGOTYPE INSPIRED BY AFRICAN TRIBES AND ALCHEMY.
COPPER “FROM LATIN CUPRUM” GIVES LIFE TO A NEW VISUAL LANGUAGE EVOKING THE CONNECTION BETWEEN EARTH AND TECHNOLOGY.
THE EMBLEM IS BUILT ON THE DESIGN OF THE UPSIDE DOWN TRIANGLE, THE SYNTHESIS OF TRIBAL SYMBOLISMS.
TUNING MATERIALS, SHAPES AND VOLUMES TO CREATE A RADICAL VISUAL ICONOGRAPHY.
BRAND EXPERIENTIAL
SETTING THE FRAME, THE KEY ELEMENT TO SHOW OFF CUPRA BRAND AND PRODUCTS DURING LAUNCHES.
THE KINETIC WALL IS A MAGICAL, HYPNOTIC BOOTH AND SHOW ROOM INSTALLATION. A DISTINCTIVE TECHNOLOGY THAT ENCOURAGES VISITORS TO INTERACT WITH THE BRAND.
BRAND DESIGN
CREATIVE DIRECTION
INTERACTIVE EXPERIENTIAL
BRANDS: CUPRACEO: LUCA DE MEO
CSO: ANTONINO LABATE
KINETIC WALL PRODUCTION:
BBB. LEVA. TODO.
AGENCY: 515