DAINESE
DESIGNING THE NEW IDENTITY FOR THE ICONIC TECHNICAL PROTECTIVE EQUIPMENT BRAND.
SAFETY INNOVATIONS FROM DYNAMIC SPORTS GEAR TO THE NASA ASTRONAUTS SPACE SUITS.
CREATIVE STRATEGY AND DESIGN
SETTING THE BRAND STRATEGY WITH SURGICAL ATTENTION TO DETAILS. GOING FROM COMPLEXITY TO SIMPLICITY. SILENTLY REVOLUTIONIZING THE BRAND DNA.
DAINESE SETTANTADUE
& AGV LEGENDS
A CONTEMPORARY RE INTERPRETATION OF THE HISTORY OF RIDING WEAR, DEDICATED TO FAMOUS PIECES AND REPLICAS MADE WITH CONTEMPORARY SAFETY TECHNOLOGY.INSPIRED BY VINTAGE DAINESE WORDMARKS MADE WITH HAND MADE CLASSIC VINTAGE DAINESE LETTERING AND ITALIAN “MOTORCYCLE SUITS SINCE 1972” PAYOFF
GIVING NEW LIFE TO THE LEGACY OF THEGROUP REDEFINING THE ROOTS AND THE IDENTITY THROUGHT DEDICATED SUB BRANDS.
CREATIVE STRATEGY
“NEVER TOUCH THE ICON” SETTING THE STRATEGYTO KEEP THE ORIGINAL IDENTITY AS IT WAS CREATING THAT SENSE OF BELONGING AND LOYALTY TO THE ICONS OF MOTORCYCLE RACING.
CREATIVE STRATEGY
“NEVER TOUCH THE ICON”
“NEVER TOUCH THE ICON” SETTING THE STRATEGYTO KEEP THE ORIGINAL IDENTITY AS IT WAS CREATING THAT SENSE OF BELONGING AND LOYALTY TO THE ICONS OF MOTORCYCLE RACING.
SETTING THE STRATEGY
CREATIVE DIRECTION BRAND DESIGN
DESIGNING THE BRAND IDENTITY WITH A NOSTALGIA APPROACH ENHANCING THE ORIGINAL SOULS AND SPIRIT OF THE BRANDS
CREATIVE STRATEGY
ART DIRECTION
DESIGN
PAYOFF
BRANDS: DAINESE
DAINESE SETTANTADUE
AGV LEGENDS
CEO: CRISTIANO SILEI
BRAND DIRECTOR: FABIO MUNER, MARIO SPITZNER
MKTG: MASSIMILIANO MIRABELLA, CHIARA CRACCO
STRATEGY AND CREATIVE DIRECTION: LUCA PILUTZA
DESIGN: LUCA PILUTZA, RICCARDO SORGENTE,
SARA PODESTANI, CLAUDIO MEZZO.
AGENCY: 515