GRAW JUMP RAMPS
CREATING A STRATEGIC POSITIONING TO DELIVER ICONIC BRANDED CONTENTS DRIVING THE IDENTITY INTO A CONSISTENT REBIRTH.
THE GRAW BRAND WAS BORN IN 1984. DEEPLY ROOTED IN THE ITALIAN SKATEBOARDING HISTORY. PRODUCING SKATEBOARD, SKATERAMPS AND JUMP RAMPS UNDER THE CONCEPT “UNA COSA GREZZA CHE FUNZIONA © A ROUGH THING THAT WORKS ©”.

CREATIVE STRATEGY AND DESIGN
EMPOWERING THE ORIGINAL 1984 IDENTITY ESTABLISHING A RADICAL APPROACH, UNDER THE CONCEPT “GET A JUMP. GO CREATE”















AT LARGE MAGAZINE
PRINT AD WITH VIDEO CONTENT
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THE BRIGHT
BERLIN
JUMP FOR CASH CONTEST

BRANDING
CREATIVE STRATEGY
CREATIVE DIRECTION
MESSAGING
DESIGN
BRAND: GRAW JUMP RAMPSFOUNDERS: PAOLO NELZI, GIAMPAOLO ZAMPICINI,
DANIEL HILFIKER.
CREATIVE DIRECTION: LUCA PILUTZA
LOGO & FILM PHOTOGRAPHY ARCHIVE:
ZAMPA - GIAMPAOLO ZAMPICINI
PHOTOGRAPHY: FEDERICO ROMANELLO,
DAVIDE CHEMISE
VIDEOGRAPHY: ALBERTO DELLA BEFFA,
ALBERTO CHIMENTI DEZZANI
MEDIA:PRINTED FANZINE, STICKERS, PACKAGING,
WEBSITE, INSTAGRAM, FACEBOOK