GRAW JUMP RAMPS





CREATING A STRATEGIC POSITIONING TO DELIVER ICONIC BRANDED CONTENTS DRIVING THE IDENTITY INTO A CONSISTENT REBIRTH.


THE GRAW BRAND WAS BORN IN 1984. DEEPLY ROOTED IN THE ITALIAN SKATEBOARDING HISTORY. PRODUCING SKATEBOARD, SKATERAMPS AND JUMP RAMPS UNDER THE CONCEPT “UNA COSA GREZZA CHE FUNZIONA © A ROUGH THING THAT WORKS ©”. 







CREATIVE STRATEGY AND DESIGN

EMPOWERING THE ORIGINAL 1984 IDENTITY ESTABLISHING A RADICAL APPROACH, UNDER THE CONCEPT “GET A JUMP. GO CREATE”


 












AT LARGE MAGAZINE 

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THE BRIGHT
BERLIN

JUMP FOR CASH CONTEST







BRANDING
CREATIVE STRATEGY
CREATIVE DIRECTION
MESSAGING
DESIGN 

BRAND: GRAW JUMP RAMPS
FOUNDERS: PAOLO NELZI, GIAMPAOLO ZAMPICINI,
DANIEL HILFIKER.
CREATIVE DIRECTION: LUCA PILUTZA
LOGO & FILM PHOTOGRAPHY ARCHIVE:
ZAMPA - GIAMPAOLO ZAMPICINI
PHOTOGRAPHY: FEDERICO ROMANELLO,
DAVIDE CHEMISE
VIDEOGRAPHY: ALBERTO DELLA BEFFA,
ALBERTO CHIMENTI DEZZANI
MEDIA:PRINTED FANZINE, STICKERS, PACKAGING,
WEBSITE, INSTAGRAM, FACEBOOK 





















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