SCRAMBLER
DUCATI
BRAND VISION
SETTING A FREE, FRESH AND INCLUSIVE STYLESCAPE FOR THE NEW SCRAMBLER DUCATI RE BRANDING.
SCRAMBELR WAS THE NAME USED FOR A SERIES OF BIKES MADE FOR THE AMERICA MARKET IN 1962.
THE NEW SCRAMBLER DUCATI IS THE PERFECT BLEND OF TRADITION AND MODERNITY TWO WHEELS, A RETURN TO THE PURE ESSENCE OF RIDING BIKES.
VISUAL IDENTITY
THE NEW SCRAMBLER DUCATI IS THE PERFECT BLEND OF TRADITION AND MODERNITY TWO WHEELS, A RETURN TO THE PURE ESSENCE OF RIDING BIKES.
VISUAL IDENTITY
A BOLD YELLOW BLACK IDENTITY AND DYNAMIC DESIGN THAT DELIVERS A BRIGHT, JOYFUL BRAND EXPERIENCE.
SHAPING THE "LAND OF JOY" BRAND STRATEGY TO OFFER NEW RIDERS AN ACCESSIBLE AND CREATIVE ENTRY POINT, DIFFERENT FROM DUCATI'S MORE PERFORMANCE FOCUSSED BIKES.
THE LAUNCH STRATEGY
INTRODUCING THE SHIPPING CONTAINER CONCEPT, FOCUSING ON THE NEW WORDMARK AND ORIGINAL KEY COLOR WITHOUT SHOWCASING THE BIKE.
LAUNCHING A LOUD MESSAGE: THE NEW SCRAMBLER IS READY FOR WORLDWIDE SHIPPING.
CONTENT CREATIVE DIRECTION
WELCOME TO THE LAND OF JOY! CRAFTING NON TRADITIONAL VISUAL IDENTITIES TO ELEVATE THE SCRAMBLER TONE OF VOICE INTO A CONSISTENT AND DYNAMIC VISUAL AESTHETIC. A STRATEGIC APPROACH TO CREATE A WIDE RANGE OF BRANDED CONTENT.
CREATIVE DIRECTION
A JOURNEY INTO THE LAND OF JOY. EXPANDING THE BRAND EXPERIENCE IN US AND REINFORCING THE STORYTELLING FEATURING JAMIE ROBINSON, DRAKE MCLROY, AND SEE SEE MOTORCOFFE IN PORTLAND.
CREATIVE DIRECTION
LIGHTING WITH AN ARTISTIC APPROACH THE ACTIVATION CAMPAIGN FOR “CUSTOM RUMBLE” THE DUCATI WORLDWIDE CONTEST FOR CUSTOMIZED SCRAMBLERS.
A 30 SECOND ANIMATION MADE WITH LOT OF HANDMADE PENCIL DRAWINGS. PROMOTED ON SOCIAL MEDIA AND DUCATI'S WEBSITE. THE RESULT WAS A MEGAPHONE FOR THE SCRAMBLER DUCATI BRANDING
CREATIVE DIRECTION
CREATIVE STRATEGY
BRAND DESIGN
TYPE DESIGN
WEB DESIGN
PRINTED MATERIALS
BRANDED CONTENTS
CLIENT: DUCATI
BRAND DIRECTOR: MARIO ALVISI, CLAUDIO DE ANGELI
MARKETING TEAM : ANGELO MARINO, ROCCO CANOSA
FERRUCCIO AMADORI, STEFANO GENTILE
YEAR: 2014 - 2021
CREATIVE DIRECTION: LUCA PILUTZA
DESIGN TEAM: LUCA PILUTZA, RICCARDO SORGENTE
PHOTOGRAPY: GREGOR HALLENDA
VIDEOGRAPHY ALBERTO CHIMENTI
ILLUSTRATIONS: GEORGE BOUTALL
AGENCY: 515 / BLACK BOARD BERLIN
MEDIA: CATALOGUES, MAGAZINE, WEBSITE,
INSTAGRAM, FACEBOK YOUTUBE, VIMEO
CREATIVE STRATEGY
BRAND DESIGN
TYPE DESIGN
WEB DESIGN
PRINTED MATERIALS
BRANDED CONTENTS
CLIENT: DUCATI
BRAND DIRECTOR: MARIO ALVISI, CLAUDIO DE ANGELI
MARKETING TEAM : ANGELO MARINO, ROCCO CANOSA
FERRUCCIO AMADORI, STEFANO GENTILE
YEAR: 2014 - 2021
CREATIVE DIRECTION: LUCA PILUTZA
DESIGN TEAM: LUCA PILUTZA, RICCARDO SORGENTE
PHOTOGRAPY: GREGOR HALLENDA
VIDEOGRAPHY ALBERTO CHIMENTI
ILLUSTRATIONS: GEORGE BOUTALL
AGENCY: 515 / BLACK BOARD BERLIN
MEDIA: CATALOGUES, MAGAZINE, WEBSITE,
INSTAGRAM, FACEBOK YOUTUBE, VIMEO