YOHJI YAMAMOTO
CUTTING AGE


Curating and producing the communication project, the strategy, the design and the contents for “cutting age” the special event made to celebrate Yohji Yamamoto in Berlin.










Y Satellites was the main concept we’ve created to integrate the Yohji Yamamoto contents in a temporary digital platform.  It is a metaphore, a mysterious representation of the Yohji Yamamoto world.

an exclusive collection of urls under the “yy” matrix. a communication tool for the contents and the artistic collaborations. they function like an online gallery of independent mini websites, every url was the entrance to the yy world. A series of video, city video installations and unbranded poster was created to promote the 40th anniversary event.




DIGITAL CONTENTS OVERVIEW

in a temporary micro website






UNBRANDED POSTER GUERRILLA CAMPAIGN




unbranded poster guerrilla campaign



 
WARSHAUER STRAßE BUILDING VIDEO PROJECTIONS





The first Y satellite video project
also used for the Selfridges promotion in London.





 
 




Client: Yohji Yamamoto
Year: 2013 
Typology: creative strategy, concept, art direction,
design, web platform, branded contents,
photography, videography, music,
execution and production.
Media:
Guerrilla
marketing posters,
City video installations,
Digital invitations,
Web platform.





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Concept & Creative idea:
Gilda Scaglioni & Luca Pilutza
Film Photography:
Monica Carocci
Videography:
Alessandro Pietrantonio,
Nicolo Dragoni.
Design: Francesca Tambussi, Luca Pilutza
Music: Iokoi, Thelicious, Davide Tomat, Utku Tavil, Eskinzio, Sigurd Ytre-Arne
Agency: 515 
Prod: Black Board Berlin.





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