YOHJI YAMAMOTO
CUTTING AGE



CREATING THE COMMUNICATION PROJECT, THE STRATEGY AND THE CONTENTS FOR  THE YOHJI YAMAMOTO SPECIAL EVENT MADE TO CELEBRATE THE 40th YEAR ANNIVERSARY OF THE JAPANESE AVANT GARDE FASHION DESIGN MASTER.


THREE DAY EVENT PART OF THE BERLIN GALLERY WEEK END, A FASHION SHOW WITH THE MOST ICONIC YOHJI YAMAMOTO'S ARCHIVE CREATIONS, HELD IN THE HEART OF KREUZBERG, AMONG THE CONCRETE WALLS OF SAINT AGNES CHURCH.




CREATIVE STRATEGY

CREATING A DISRUPTIVE COMMUNICATION SYSTEM


A PHIGICAL EXPERIENCE, FROM THE DIGITAL PLATFORM TO THE URBAN GUERRILLA INSTALLATIONS. REFLECTING THE YOHJI YAMAMOTO’S PUNK POETRY.



 
FILM PHOTOGRAPHY BY MONICA CAROCCI




CREATIVE DIRECTION

CREATING THE YY SATELLITES MAIN CONCEPT TO INTEGRATE THE YOHJI YAMAMOTO UNIQUE CONTENTS IN A TEMPORARY DIGITAL PLATFORM. A DIGITAL MEMORY ARCHIVE. A MYSTERIOUS REPRESENTATION OF THE YOHJI YAMAMOTO UNIVERSE







AN EXCLUSIVE
TEMPORARY COLLECTION OF 15  URLS UNDER THE "YY MATRIX" 

A BRIDGE BETWEEN THE UNDERWORLD AND THE ABOVEWORLD OF WEB



 



POSTER GUERRILLA CAMPAIGN

PUSHING THE YY URLS AROUND BERLIN.








INSTALLATION

WINDOW PROJECTION BUILDING FACING THE WARSCHAUER BRIDGE





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CREATIVE DIRECTION

REINFORCING THE STORYTELLING
DELIVERING AN ARTISTIC APPROACH, A COLLAGE  OF UNIQUE CONTENTS MADE WITH BOOKS, HAND PRINTED PHOTOGRAPHY FILMS, VHS, 8MM, DIGITAL CAMERAS AND ARCHIVE MATERIALS TO CREATE TIMELESS TOUCH DISTORSIONS.






CREATIVE DIRECTION
ART DIRECTION
CREATIVE STRATEGY
BRANDED CONTENTS
DESIGN


BRAND: YOHJI YAMAMOTO
MARKETING: GEN TOIDE, TATIANA SPRICK
CONCEPT & CREATIVE IDEA:
GILDA SCAGLIONI & LUCA PILUTZA

FILM PHOTOGRAPHY & FINE PRINTS:
MONICA CAROCCI


MUSIC: IOKOI, THELICIOUS,
DAVIDE TOMAT, UTKU TAVIL, ESKINZIO, SIGURD YTRE-ARNE
DESIGN: LUCA PILUTZA, FRANCESCA TAMBUSSI, FABRIZIO PORRO
VIDEO: ALESSANDRO PIETRANTONIO, NICOLO DRAGONI
AGENCY: 515, BLACK BOARD BERLIN
MEDIA: GUERRILLA POSTER CAMPAIGN
STREET PROJECTIONS
WEB AND DIGITAL PLATFORMS




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