YOHJI YAMAMOTO
CUTTING AGE

CREATING A GUERRILLA CAMPAIGN TO CELEBRATE THE 40^TH ANNIVERSARY OF THE YOHJI YAMAMOTO'S GRACEFUL SUBVERSIVE CREATIVITY.

YOHJI YAMAMOTO PRESENTS HIS WORK, FOR THE FIRST TIME IN BERLIN, STAGING A PARADE OF ICONIC PIECES. A THREE DAYS EVENT, UNDER THE THEME OF "CUTTING AGE"

CREATIVE DIRECTION

CREATING THE "YY SATELLITES" CONCEPT TO INTEGRATE THE UNIQUE CONTENTS IN A TEMPORARY DIGITAL PLATFORM.
A SEQUENCE OF 15 URLS UNDER THE "YY MATRIX" A BRIDGE BETWEEN THE UNDER WORLD AND THE ABOVE WORLD OF WEB.
A DIGITAL MEMORY ARCHIVE.

CREATIVE STRATEGY

SPREADING THE YOHJI YAMAMOTO’S PUNK POETRY BY SETTING A DISRUPTIVE COMMUNICATION SYSTEM, FROM THE DIGITAL PLATFORM TO THE STREET GUERRILLA, TO STAGE A MYSTERIOUS REPRESENTATION OF THE YOHJI YAMAMOTO UNIVERSE.

YY SATELLITES CONTENTS
NOTES AND QUOTES: YOHJI YAMAMOTO
HAND PRINTED FILM PHOTOGRAPHY: MONICA CAROCCI
ILLUSTRATION: MASAO NIHEI
MIXED MEDIA CONTENTS: WEBCAMS,
8MM, VHS, DIGITAL CAMERA TAKES
AND ARCHIVE MATERIALS.

URBAN GUERRILLA ACTIVATION

FROM THE STREETS TO THE DIGITAL WORLD.
CRYPTIC POSTERS AND NIGHT PROJECTIONS PUSHING THE YY SATELLITES URLS.

WINDOW PROJECTION BUILDING FACING THE WARSCHAUER BRIDGE

CREATING A VIDEO COLLAGE, MADE EXCLUSIVELY FOR SELFRIDGES, TO CELEBRATE THE
YOHJI YAMAMOTO’S WORLD.

CREATIVE DIRECTION
ART DIRECTION
CREATIVE STRATEGY
BRANDED CONTENTS
DESIGN

BRAND: YOHJI YAMAMOTO
MARKETING: GEN TOIDE, TATIANA SPRICK
CREATIVE CONCEPT:
GILDA SCAGLIONI & LUCA PILUTZA
FILM PHOTOGRAPHY & FINE PRINTS: MONICA CAROCCI
MUSIC: IOKOI, THELICIOUS, DAVIDE TOMAT,
UTKU TAVIL, ESKINZIO, SIGURD YTRE-ARNE
DESIGN TEAM: LUCA PILUTZA, FRANCESCA TAMBUSSI, FABRIZIO PORRO
VIDEO TEAM: ALESSANDRO PIETRANTONIO, NICOLO DRAGONI
AGENCY: 515, BLACK BOARD BERLIN
MEDIA: GUERRILLA POSTER CAMPAIGN
STREET PROJECTIONS
WEB AND DIGITAL PLATFORMS

BACK

YOHJI YAMAMOTO CUTTING AGE CREATING A GUERRILLA CAMPAIGN TO CELEBRATE THE 40TH ANNIVERSARY OF THE YOHJI YAMAMOTO'S GRACEFUL SUBVERSIVE CREATIVITY.

YOHJI YAMAMOTO PRESENTS HIS WORK, FOR THE FIRST TIME IN BERLIN, STAGING A PARADE OF ICONIC PIECES. A THREE DAYS EVENT, UNDER THE THEME OF "CUTTING AGE"

CREATING THE "YY SATELLITES" CONCEPT TO INTEGRATE THE UNIQUE CONTENTS IN A TEMPORARY DIGITAL PLATFORM. A SEQUENCE OF 15 URLS UNDER THE "YY MATRIX" A BRIDGE BETWEEN THE UNDER WORLD AND THE ABOVE WORLD OF WEB. A DIGITAL MEMORY ARCHIVE.

SPREADING THE YOHJI YAMAMOTO’S PUNK POETRY BY SETTING A DISRUPTIVE COMMUNICATION SYSTEM, FROM THE DIGITAL PLATFORM TO THE STREET GUERRILLA, TO STAGE A MYSTERIOUS REPRESENTATION OF THE YOHJI YAMAMOTO UNIVERSE.

FROM THE STREETS TO THE DIGITAL WORLD. CRYPTIC POSTERS AND NIGHT PROJECTIONS PUSHING THE YY SATELLITES URLS.

WINDOW PROJECTION BUILDING FACING THE WARSCHAUER BRIDGE

CREATING A VIDEO COLLAGE, MADE EXCLUSIVELY FOR SELFRIDGES, TO CELEBRATE THE YOHJI YAMAMOTO’S WORLD.

BACK

YOHJI YAMAMOTO
CUTTING AGE

CREATING A GUERRILLA CAMPAIGN TO CELEBRATE THE 40^TH ANNIVERSARY OF THE YOHJI YAMAMOTO'S GRACEFUL SUBVERSIVE CREATIVITY.

CREATING THE "YY SATELLITES" CONCEPT TO INTEGRATE THE UNIQUE CONTENTS IN A TEMPORARY DIGITAL PLATFORM.
A SEQUENCE OF 15 URLS UNDER THE "YY MATRIX" A BRIDGE BETWEEN THE UNDER WORLD AND THE ABOVE WORLD OF WEB.
A DIGITAL MEMORY ARCHIVE.

FROM THE STREETS TO THE DIGITAL WORLD.
CRYPTIC POSTERS AND NIGHT PROJECTIONS PUSHING THE YY SATELLITES URLS.

CREATING A VIDEO COLLAGE, MADE EXCLUSIVELY FOR SELFRIDGES, TO CELEBRATE THE
YOHJI YAMAMOTO’S WORLD.